Underwriting Rates Effective September 24, 2013
Phone: (530) 941-9689
Plan I - TWO (2) announcements every other day.
One month - Thirty (30) announcements @ $60.00 monthly ($2.00 each).
Three months - Ninety (90) announcements @ $150.00 ($1.66 each).
Six months - One hundred eighty (180) announcements @ $240.00 ($1.33 each).
Plan II - TWO (2) announcements every day.
One month - Sixty (60) announcements @ $100.00 ($1.66 each).
Three months - One hundred eighty (180) announcements @ $270.00 ($1.50 each).
Six months - Three hundred sixty (360) announcements @ $450.00 ($1.25 each).
Short Term Rates: (Flexible Schedule)
One (1) to ten (10) announcements @ $4.00 each
Eleven (11) to twenty (20) announcements @ $3.75 each
Blitz Plan: (Flexible Schedule)
Twenty-one (21) announcements in one week @ $65.00 ($3.10 per announcements)
Thirty-five (35) announcements in one week @ $95.00 ($2.71 per announcement)
What is Underwriting?
As a non-profit community radio station, KKRN 88.5 FM is allowed to thank businesses and organizations for tax deductible donations with short on-air acknowledgements.
FCC Underwriting Guidelines:
The FCC guidelines permit underwriting acknowledgements to include:
1) logograms or slogans which identify but do not promote;
2) location information, and
3) a value-neutral description of the business and/or product.
FCC rules prohibit the use of comparative language, price information, calls to action, and/or inducements to buy. Also, underwriting announcements must be kept fairly short, within the realm of 15-30 seconds.
Sample Underwriting Announcement:
“This program is made possible in part by listeners like you and the Valley Advocate. Each week, the Advocate provides in-depth coverage of regional news and issues, arts and entertainment listings, previews, reviews, and classified ads. The Valley Advocate – on newsstands every Thursday. KKRN thanks the Valley Advocate for their kind support.”
Why Underwriting is a good Choice for your Business:
KKRN provides programming that can’t be heard anywhere else in the North State. We play just about everything on the musical scale. We also have a variety of news and public affairs programs that provide a balancing point of view in the region. Most uniquely, KKRN provides locally produced and live programming that covers issues of local importance including: the environment; land use planning; health care; local emergency information; radio theatre; information about local events; and more.
A variety of underwriting options are described above. Each announcement sponsors 30 minutes of programming.
“Volunteer based, listener supported…..Fostering community health and positive social change by entertaining, informing, and educating…… Through diverse music, culture, news and public affairs programming.”